WE
WE STUDY HUMAN BEHAVIOR IN BUSINESS
WE ANALYZE CUSTOMER FEEDBACK
WE CREATE AN EXCELLENT CUSTOMER EXPERIENCE IN OUR BUSINESS
WE PROVIDE CX PROFESSIONAL TOOLS
Association
The Customer Experience Association of Armenia (CXAA) brings together CX (Customer Experience) leaders, pioneers, and innovators to advance customer experience across all business sectors.
PURPOSE OF CREATION
The Customer Experience Association of Armenia has set a targeted strategy to disseminate and develop international best CX practices in Armenia, recognizing the importance of CX in business and its rapid development in the world. The most successful brands put people, their emotions, behavior and feedback at the heart of their business and change their strategy based on the data they receive.
CXAA was created to
- . Bring together those who value customer experience in business
- . Develop the CX sector in Armenia with them, using the mechanism of experience exchange and positive experience dissemination among members
- . Share the tools, practical knowledge and methods that ensure CX excellence in business
Our Values
Humanity
The person is at the center of CX. We value respect, understanding, and care, whether for the customer, employee, or partner.
“Humanity is the greatest asset of business”.
Awareness
We promote conscious decision-making based on data, psychological insight, and moral responsibility.
"Conscious business creates conscious experiences".
Collaboration
We build a community where partners outperform the competition.
Open exchange and co-creation are the foundation of CX culture
Growth
We believe in the power of continuous learning and improvement.
CXAA was created to advance professionals, organizations, and the industry through knowledge, research, and experience.