The First International CX Conference in Yerevan

AGENDA

March 25–26 · Yerevan

Day 1: Strategy & Integration Day 2: Executive Masterclass

All Keynote Panel Fireside Breaks

During the first day you will challenge assumptions, compare models, and benchmark your organization against international standards.

10:00–10:30

Registration & Welcome Coffee

10:30–10:45

Grand Opening

Shushanik Ghaltakhchyan — CXAA Founding President

10:45–11:30

Keynote

CX in the Language of Money: From Soft Metrics to Financial Predictability

Gabriela Ciupitu

11:30–12:15

Panel

"Experience Inside Out: The CX EX Connection"

Asya Sargsyan (Ucom) · Armine Mkrtchyan (MerakiPal) · Gor Yesayan (PhD – ASPU) · Natalie Ghoukasyan (Earlyone) · Grigor Baghdasaryan (Hivenet)

12:15–13:00

Fireside

"CX and Values in Business"

Vahe Baloulian

13:00–13:40

Panel

"CX as a Business Model, Not a Department"

Edgar Karapetyan (Galaxy Group) · Irina Seylanyan (Armenian Card) · Tigran Jrbashyan (Ameria Group) · Armen Qocharyan (VOLO, UATE)

13:40–14:40

Lunch & Networking

14:40–15:20

Keynote

Strategic Customer Experience

Ian Golding

15:20–15:40

Statistic Poll & Professional Discussion

Interactive Activity

15:40–16:10

Coffee Break & Networking

16:10–16:50

Keynote

CX and Psychology

Shushanik Ghaltakhchyan

16:50–17:10

CXAA Board Honorary Membership Ceremony

17:10–18:00

Grand Closing

By the end of the International CX Conference you will leave with tools, language, and structure you can apply immediately within your organization.

10:00–11:30

Keynote

Special Masterclass

Ian Golding

11:30–11:45

Coffee Break & Networking

11:45–13:30

Keynote

Special Masterclass

Ian Golding

13:30–14:30

Lunch & Networking

14:30–16:00

Keynote

Special Masterclass

Ian Golding

16:00–16:30

Executive Summary

After 18:00

Exclusive Dinner for VIP Participants

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Add the conference to your calendar so you don't miss a session.

Day 1 – March 25 Day 2 – March 26

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Join CX professionals from across the region for two days of strategy, insights, and connection.