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CX – A clear experience management toolkit as a guarantee of sustainable revenue and loyalty growth
New era, new rules. Today, businesses compete not through products or services, but through customer emotions.
Lack of measurable growth, customer churn, low loyalty, disconnected departments — these are some of the main pain points many organizations face today, often caused by the absence of a Customer Experience management system.
These exact challenges and their solutions will be addressed during the CX Masterclass taking place on June 18–19 in Yerevan with CX expert and certified psychologist Shushanik Ghaltakhchyan.
This is not another simplistic training session.
It is a two-day strategic and practical immersion for those who want to transform Customer Experience into a manageable, measurable, and revenue-generating system.
With more than 22 years of experience, involvement in the international CX market, and collaborations with major organizations in Armenia, Shushanik Ghaltakhchyan has developed a unique approach that combines:
— customer experience management
— business strategy
— customer psychology
— team culture
— customer behavioral analytics
creating not just a “set of tips,” but truly result-oriented content.
During the Masterclass, participants will receive:
✔️ strategic CX models
✔️ practical tools used in real businesses
✔️ customer-centric decision-making approaches
✔️ retention and profitability growth mechanisms
✔️ frameworks for connecting CX with KPIs and business results
✔️ CX-EX methodology
The CX Masterclass is designed for:
- CX & Marketing leaders who want to move from operational execution to systematic CX management
- C-level and commercial executives who want to turn customer experience into a competitive advantage
- Business owners and founders who want to reduce customer churn and transform customer lifetime value into stable and growing revenue.
Result-driven theory, real business cases, and mindset transformation.
📍 June 18–19
📍 Yerevan, 4 Arami Street
❕ Limited seats available
❕ Special pricing is available for CXAA members