CX – A Clear Experience Management Toolkit as a Guarantee of Sustainable Revenue and Loyalty Growth
CX is not a service function. It is a strategic lever for business growth and competitive advantage.
During this 2-day masterclass, we will explore:
- How to build CX as a system for revenue growth and increasing Customer Lifetime Value
- How to design measurable customer journeys
- Which KPIs truly impact loyalty and repeat sales
- How to align team performance with customer perception
The masterclass is designed for founders, CEOs, commercial directors, and CX and marketing leaders who want to turn CX into a structured and measurable growth tool.
The masterclass will be led by Shushanik Ghaltakhchyan, Founder & CEO of Whitebone Experience Management and an international Customer Experience expert with over 20 years of experience across diverse industries — from banking and finance to retail, construction, and premium manufacturing.
✔️ Her approach is unique in that it integrates business strategy, psychology, and team culture — creating not just technical frameworks for customers, but emotional connection, which is invaluable for sustainable business growth.
✔️ Through collaborations with major organizations in Armenia, her masterclasses have become known for their practicality, depth, and mindset-shifting perspective.
Not theory - but real business cases and hands-on practice.
Not dry tools - but meaningful customer connection that creates lasting impact.
CX is not a service, it's a managed business system.
More information:
📍4 Aram, Yerevan
📍 Strategic frameworks
📍 Practical toolkits
📍 Real business applicability․
Participation is limited to professionals with relevant industry experience and/or active involvement. Seats are limited.
Register in advance!
For more details call +374 33 29 22 11
